Suppliers of Live and Frozen Baits for over 40 years

About us

Sea fishing bait is our speciality!

We use only the best suppliers and shippers to ensure your live sea fishing bait is as fresh as the day it was dug.

Where do we get our sea fishing bait ?

We use the best sea fishing bait suppliers and next day delivery service to ensure the best and livliest fishing baits possible. We also follow the tide out in the local estuary and dig the bait ourselves to ensure that bait can be supplied as fresh as possible.

We stock all forms of fresh, live, frozen baits, We also advise on the best baits for particular types of fishing.

Buy your bait online or phone your order through.

We can deliver next day or on named days! 

Our focus remains to bring you a convenient, secure fishing site for an informative and enjoyable shopping and viewing experience. We are proud to continue bringing you quality live fishing bait products and a fast, efficient delivery service. 
The Bait & Tackle Centre - the quality on line fishing shop

Sea Fishing Bait products are easy to find on the best online fishing tackle shop. The Bait & Tackle Centre offers the best selection of quality fishing bait, tackle and equipment. To see the full range of quality sea fishing bait visit

Sea fishing bait from the Bait and Tackle Centre

The Bait & Tackle Centre can offer :

  • the best selection of sea fishing bait you will find
  • same day shipping of in stock sea fishing bait
  • secure online payments when you pay for your sea fishing bait
  • secure packaging for your sea fishing bait purchase
  • seaa fishing bait and all information and accessories
  • full and knowledgeable backup services

The Bait & Tackle Centre... the UK's no.1 choice for sea fishing bait one stop shop for anglers!

All about sea fishing baits...

After location bait and it's correct presentation is the most important factor governing success or failure. No matter how expensive your tackle is, if the fish won't bite you go home empty. Freshwater fish can go several months without eating, most marine fish can not, indeed many marine fish will die if not fed several times a day( a big problem for aquarists rather than anglers). Fish will eat a wide range of prey as cutting open the stomach will show but these are not always the best baits to use. Remember your bait is not the only piece of food in the water, the secret of angling is to make the fish ignore everything else and take your bait instead.

Fish are not stupid, they want as much food as possible for as little effort as possible. This is known as optimal foraging theory, and although a contraversial subject amongst ethologists it's well worth remembering. Imagine a bass spotting a sandeel some distance away, first he calculates the energy he'll use to catch it then balances it against the energy gained by eating it, only if the pay off is greater than the effort will he bother. No fish is going to swim very far off course to pick up a puny little worm on your hook, imagine driving to the out of town supermarket just for one can of beans. This is the first rule DO NOT SKIMP WITH BAIT. Be generous, make it worth the fishes while to stop chasing that shoal and pick up your static large portion.

A fish can be said to show a preference for a food if it seeks out that item despite other food items being more available. This is the second rule STICK WITH THE WELL KNOWN BAITS (Yes we've all heard stories of some guy sticking a cream bun on a hook for a laugh and landing 30 lb cod). If one bait does not work try another as different species prefer different food and the colour of the water can play a big part. If you have an idea for a new bait try it out when the fishings good, if everybody else is catching bag fulls and your frozen fishfingers are too then your on to something.

Rule number three is MATCH THE SIZE OF YOUR BAIT TO THE SIZE OF THE FISH YOU EXPECT TO CATCH. Cod have large mouths and appetites to match, flatties have little mouths and cannot fit a size 6/0 hook laden with a mussel and lug cocktail in their gobs. Match the size of the hook with the size of the bait, a small hook buried deep inside a bait is well protected and the fish will not be impaled. If you are fishing for the smaller species it is better to use a 2-4 hook paternoster and spread the bait out rather than lump it on one hook. A pennel rig is two hooks in the same bait and increases the chance of contact when large baits are used.

The final rule is PRESENT IT PROPERLY. A lugworm suspended 3 ft above the seabed will set alarm bells ringing that something is not quite right